When potential customers visit your company’s website, they expect it to load fast. How fast? According to Google, 53% of Internet users abandon mobile websites that take over 3 seconds to load. Is your website speed better than that? If not, you’re probably losing the engagement of over 50% of…

The world of website design is constantly evolving. As new technologies emerge, new website design principles are born. Something that was standard practice two years ago may no longer be effective today. For example, two decades ago, it was sensible to build websites with fixed widths and layouts. People only…

Post-pandemic digital transformation has effectively turned most companies into tech companies. There were approximately 200+ million active websites in 2022. Most of them were business websites. Other brands have both websites and apps. The ones that don’t are actively planning to undergo digital transformations and invest in digital products. User…

Years ago, when I had first heard “Heuristic Evaluation in UX Design” I was like “Whoa! That sounds cool and complex at the same time! What is that??” It sounded like something out of a medical journal. Then began the digging. And what came out of that digging was so…

Designing a web application is a complex task in itself. Even if the application itself sounds simple, the plethora of screens and supporting elements ultimately turn it into an investment of several hours, not to mention the hard work needed to chalk out the flow! And yet, even with the…

Change is the only constant, isn’t it? It stands true for space, nature, human life, technology as well as for branding and marketing. Yes, that is indeed a wide range of varieties! With upgraded technology, people are constantly trying to upgrade their business and the way they serve their customers…

The new year has just arrived and design enthusiasts have already listed down their prediction of trends for UI/UX design since 2023 was around the corner. One might wonder why we are so eager about these predictions, especially when design is supposed to be subjective and cater to the requirements…

Or, Why You Need Professional Design — Ever wondered why some companies spend a lot of time, effort and money on brand designers, UX/UI designers and on designers who handle all the marketing stuff? Basically, they put in a lot of their hard-earned money into different categories of designers alone. Why is that? Design matters a lot…

On How to Attract More Customers — Last time, we had shared 5 tips for designing mobile applications that are bound to attract customers. And we had promised to come back with 5 more tips. So, here we are, with 5 more tricks to gain your customers’ attention and trust. Without wasting any more of your precious…