The Benefits of Partnering with a UI/UX Design Company

Is partnering with a UI/UX design company the right move for a company seeking to expand its digital presence? In this article, we examine the benefits of such a partnership and determine whether it is worth the effort or investment.

Partnering with a UI/UX Design Company

What happens when you partner with a UI/UX design company?

• You gain access to expert User Experience (UX) and User Interface (UI) designers
• These professionals provide ongoing UX oversight for your existing website or application
• They perform usability testing and set up feedback loops to study how to optimize their user experiences
• They tailor the designs to better meet user needs
• If you are launching a new product from scratch, you get to do it faster and cheaper
• The UI/UX design company employs efficient user research methodologies to study your target users
• Their data-based, user-centric design processes help you create a world-class digital product
• They optimize all user flows in your apps and websites for engagement and conversion

Such a partnership can potentially give your brand’s digital presence a stellar identity. The question is, is all of it worth it?

Decoding the Potential Benefits

Let us decode all the potential benefits of partnering with a UI/UX design company:

Gaining Access to Expert UI/UX Designers

Is gaining access to a team of expert UX and UI designers worth the money? The market certainly thinks so:

• The global demand for UI & UX professionals is projected to increase at a rate of 18% per year between 2021–2025
• The average salary for a UX designer in the US is $129,000
• Only a few years ago, that figure was close to $90,000

Whatever professional UX and UI designers are selling — the market is buying. That means your competitors do see value in having access to expert UX and UI designers.

UX Oversight

Do your digital products need UX oversight? Google certainly thinks so:

• Google has a search requirement called “Google Page Experience”
• This requirement is part of Google’s Core Web Vitals
• It requires your website to deliver good experiences to earn rankings
• If Google’s algorithm doesn’t think that users are having good experiences on your site, its score and rankings will suffer

To score high on Google’s UX metric, the most important pages on your website need to have:

• Low bounce rates
• High page dwell time
• Routine sales, subscriptions, or other conversions
• Fast load speed
• Mobile-friendliness

A UI/UX design partner will take care of these details. Their UX oversight will cover all existing apps and websites in your company’s catalog:

• Regular testing with real users will help identify all UX pain points
• The designers will also collect and analyze all types of user engagement data
• They make data-based and user-centric UI/UX adjustments
• Conduct further tests to validate the UI/UX design revisions
• Set up regular review cycles to consistently meet UX goals
• Consistently adapt the product’s UI/UX design to suit evolving user behavior

All of this oversight will ultimately contribute a lot to brand’s online presences. Such a stellar online presence is certainly ‘worth it.’

Optimizing User Experiences

Are usability tests worth it? Is it worth it to optimize every single aspect of your digital product’s design? Yes, and yes:

• Negative user experiences can be disastrous for a brand’s reputation
• 86% of users will abandon a brand after just two bad experiences
• 86% of users are eager to pay more for a great experience
• 80% of users value the overall experience they have with a brand as much as its products and services

Partnering with a high-quality UI/UX design company will ensure that your brand’s digital presence is not victim to such statistics:

• Their user-centered design will make your product’s design inherently appealing
• Every design element in your product will be backed by user research, behavioral science, and established UX principles
• Your product’s navigation systems will be ultra-intuitive
• Finding content on your site or app will be a breeze
• Your app or web designs will be updated for touchscreens
• Your brand will become mobile-first
• Smooth onboarding processes will keep new users engaged

All of these benefits of partnering with a UI/UX design company are certainly ‘worth it.’

Personalized Experiences

Let us say you build a standard web app from scratch. A little dose of personalization can give this ‘standard’ digital product an edge. Users love it when digital products deliver personalized experiences. This is especially true for younger users.

75% of younger users (Gen Z) prefer using digital products that they can customize before purchasing. A UI/UX design company can create a custom-made digital product through user research, data analysis, and intelligent algorithms.

Launching New Products Faster, Cheaper

Partnering with a UI/UX design company can significantly streamline the process of launching new digital products:

• UI/UX design companies make all design decisions based on actual user behavior data
• This data-driven approach minimizes the risk of costly redesigns after launch
• Fixing design mistakes after launch can cost 4–5 times more
• Design firms employ rapid prototyping
• They test all UI/UX concepts with real users early in the process
• This Agile methodology allows for iterative development with continuous user feedback
• This leads to faster project completion and even more user-centric designs
• The company does not have to undertake overhead costs associated with hiring and training in-house teams

UI/UX companies keep saving their clients’ money post-launch. Their ongoing UX tracking and design maintenance keeps the product fresh.

User Retention

Good UI/UX design and a decent marketing campaign can earn your product some first-time users. But, how do you retain them? Again, a UI/UX design company perfectly take on this challenge:

• It takes only one bad experience for 63% of a digital product’s user base to lose interest
• The reward for consistently delivering good experiences is the exact opposite
• 80% of users will pay more for a better user experience
• A UI/UX design company will make sure your digital product consistently delivers stellar experiences
• They iterate on the design until they eliminate every ‘retention killer’ in your products’ designs

Additional Sales Opportunities

Optimizing user journeys can directly increase your product’s conversion rates:

• Simplifying navigation and making content more accessible will lead to more subscriptions
• Streamlining the checkout processes will trigger more sales
• Mobile optimization will open up the brand to millions of mobile shoppers
• Positive user experiences will lead to word-of-mouth referrals

72% of users talk about positive brand experiences with six or more people. High-quality UI/UX design can also help your brand earn countless word-of-mouth referrals.

Making More Company More User-Centric

• UI/UX design projects start off with user surveys, interviews, and user testing
• These user research techniques help them UI/UX designers identify specific problems faced by the target users
• UI/UX designers use these insights to develop designs that instantly make an impact on users

Now imagine every project your company oversees is equally user-centric. Your brand will have so many more meaningful interactions with users than it does today. That’s the ultimate perk of partnering with a UI/UX design company:

• They make their clients focus more on the user
• They collect user data and feedback
• Synthesize the data
• Share the insights with the clients
• These insights help the clients with way more than just design

Want to instill a user-centric mindset in your company? Work with a UI/UX design agency.

Conclusion

It takes years to learn how to create flawless, user-centric digital experiences. Working with UI UX design companies means tapping into all of this knowledge for a fixed, monthly fee. Partnering with a UI/UX design company will always be a sound design decision.